Content Authentication Platform

BayTSP’s newest and most innovative Internet tracking system, the Content Authentication Platform (CAP), provides content owners, website owners and users with a single, comprehensive, and secure way to ensure copyrights are protected as well as providing new business opportunities.

Applications of the Content Authentication Platform

CAP gives content owners immediate access to the leading fingerprinting and watermarking technologies. Content owners create a single set of business rules on how their content can be used and these rules are applied to all of the technologies and all user-generated content hosting websites. When new fingerprint or watermarking technologies are developed, they can be quickly integrated and deployed after being certified as CAP compliant.

CAP allows content owners to develop new business models and revenue streams. For example, users can create new clips using copyrighted content and post them to user-generated content (UGC) hosting websites. CAP can identify these clips and, based on the distribution agreement with the UGC site, allocate the advertising revenue that is generated.

In the future, CAP will provide websites with time-coded metadata, allowing the sites to deliver highly targeted advertising based on the clip being viewed. This will allow content owners to create marketing campaigns that can be delivered with specific video content at defined periods of time.

How It Works

The CAP is a platform that is open to different media content recognition technologies. In addition to combining recognition technologies, the CAP provides a single point of reference to content owners to manage their content recognition needs in a centralized, consistent manner across multiple sites and applications.

Please click here for a diagram of the CAP process.

BayTSP’s Content Authentication Platform provides digital content owners with a one-stop shop to incorporate digital fingerprinting and watermarking technologies to protect and monetize their intellectual property.

Key to the Platform is a fingerprint library, maintained by BayTSP, which can be accessed by user-generated content sites like YouTube using proactive content filtering to determine whether user uploaded content includes copyright infringing material.

The Benefits

  • Combining fingerprinting and watermarking technologies increases accuracy and effectiveness of copyright protection programs.
  • Human review of “grey area” content protects fair use and increases accuracy.
  • 24/7/365 operation, including a team that reviews content that falls outside established business rules.
  • Highly customizable business processes can be defined and applied wherever content appears.
  • Open architecture and secure content libraries allow for rapid integration of new fingerprinting and watermarking technologies as they become CAP compliant.
  • Flexible deployment options – CAP can monitor content hosting sites independently or integrate with hosting sites to review user-generated content as it is uploaded.

For more information please contact lawrencel@baytsp.com.